Foreign fan giant is seeking transformation
The fierce competition Chinese fan manufacturer's growth and the local wind machine market, so that once the scenery infinite foreign turbine manufacturers more distress situation.
Chinese Wind Energy Association recently issued statistics show, 2014 Chinese new wind power factory hoisting capacity of 23350500 kilowatts, a 45.1% increase over 2013, the golden wind science and technology, combined with dynamic, Mingyang wind power energy, vision, Hara XEMC windpower, Shanghai electric, Dongfang Electric, CSIC eight companies installed capacity of the total installed capacity 73%, while wind power giant GE, gamesa Vestas, were only added 262000 kilowatts, 91200 kilowatts, 61700 kilowatts, accounting for only a total installed capacity of 1.1%, 0.39%, 0.26%.
Back in 2004, foreign turbine manufacturers in China market share accounted for more than 75%, but now, they face is the "sharp decline" and "fact marginalized". Afford much food for thought is the "dilemma", only China. International wind energy research firm MAKE recently released "2014 global machine business market share analysis" shows, 2014, foreign machine business ahead of the strong momentum of Chinese machine business, come out in front in the global machine business rankings, which Siemens, GE, Vestas is among the world's top three.
Perhaps, foreign turbine manufacturers only in the China "The climate does not suit one."?
The decline of foreign turbine manufacturers already traceable. The rapid expansion of China wind power market has not brought about the opportunities, to the contrary, in 2012, foreign turbine manufacturers in China market share has dropped to 10%, the year the most can show examples of foreign turbine manufacturers micro Su Silan is Asia's largest wind turbine manufacturer China market exit.
"High price, is the fundamental reason why foreign fan declining market share on the market response is not sensitive." Chinese Wind Energy Association, an expert told the "Chinese Energy News" reporter.
In terms of price, the current wind machines of the same type of foreign products cheaper than China products more than 10%. Why foreign brands to the fixed price? A foreign turbine manufacturers staff told reporters: "the enterprise interior has a global pricing strategy, fan in China should consider the brand, pricing, profit of supplier transportation costs, China district management cannot directly determine the price."
The bigger problem is the slow response of foreign turbine manufacturers on the market.
It seems in many Chinese wind power developers, although foreign turbine manufacturers with quality and technical superiority, but "too confident". When China wind power market matures, unit, unit of large-scale characteristics become development direction, but stick to their original foreign models, not at the large capacity units and technology to China market. When back to go to participate in the wind machine and characteristics of fan competition, only to find that the market has been divvy up.
"We need and like differentiation models, when the large scale wind development, we have the high altitude, low temperature, wind and sand, anti typhoon and other special requirements, foreign capital and can not be like the local enterprises as flexible on-demand customized." A foreign word head wind power enterprises responsible person told the reporter, "there is also a factor that can not be ignored is, foreign equipment manufacturing enterprises in the after sale service and slow response speed, the wind machine is out of order, domestic enterprises are usually second days can arrive, even overnight repair, but the foreign capital enterprise far cannot achieve this point. Once the repair is not timely or fault component replacement is not timely, it will bring great loss to our generation."
Vestas China president Bowflex also said, the market share of the decline in foreign enterprises have different causes. "The main products Vestas is for high-speed and medium speed wind zone, but Chinese installed than any country in the world to be fast, especially in low wind speed and low wind speed wind turbine. So now we are products from high to low, stroke speed, low wind speed must be further expand."
A number of foreign turbine manufacturers represented by Su Silan evacuated, and like Vestas, GE, Siemens etc. wind power giant has made it clear that "would not leave the China market."
Guofa Electric Appliance Switch Factory news www.jiandq.com]