Zhejiang manufacturing training new trillion Industrial Clusters
Fan Changda recently in a local leather shoes Custom Shop customized a pair of "belong to him" leather shoes, a pair of shoes cost 4000 multivariate, van boss but call "bargain". "Custom shoes, let me 100% satisfaction, prices cheaper than the international major suit." Fan Changda told reporters.
In fact, more and more people in the consumption of international major suit fan up at the same time, also begin to pay attention to from Chinese local fashion products. As early as in 2010, the first Chinese fashion industry Blue Book forecast, to 2015, the industrial added value growth rate are higher than that of GDP and the growth of service industry and the second industry, with an average annual growth rate of approximately in about 20%. The actual data of the recent years China's Statistics Department released roughly coincides with this.
In recent years, Shanghai, Shenzhen, Guangzhou, Xiamen, Wuhan and other large city attaches great importance to the fashion industry development, actively by formulating development planning of fashion industry, fashion industry park construction, fashion information publishing, fashion brand cultivation, fashion master studio set up etc.. "But in general, the development of the fashion industry in China is still at an early stage, on how to strengthen the original design and the protection of intellectual property rights, how to encourage the formation of highly attractive to consumers to the brand and the consumer experience, how to form a fashion brand awareness and consumption habits, health how to help Internet to improve consumer participation degree and love of aspects, and a long way to go." Industry experts pointed out.
In the fashion industry move in the process, Zhejiang in the development of national industry and layout are occupy an important ring. Institute of development planning industry experts point out that, Zhejiang in the fashion industry have obvious advantages. On the one hand, Zhejiang light industry developed, has been in the clothing, shoe, textile etc. in the field of the formation of a number of relatively well-known brand, market share is high; on the other hand, Zhejiang professional market and the mice developed, Yiwu small commodity market, Haining Leather City, Wenzhou international light industry products fair as the platform, has become the domestic certain influential fashion trend release center. At the same time, Zhejiang started quickly cultural and creative industry as the fashion industry development has laid a good support; provides a good environment and has certain advantages of Internet economy and for the development of the fashion industry.
In recent years, the fashion industry also entered Zhejiang industrial layout view. Made clear in our province, to the fashion industry development as the upgrading, transformation strategy direction and path of the traditional light industry, to the fashion industry into trillion of new industrial clusters. At present, Hangzhou, Wenzhou, Yiwu, Haining and other city is to carry out the relevant planning or fashion industry support policy development.
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