The competition focus factors of China's low-voltage electrical industry
Analysis of a low-voltage electrical industry, the price factor
At present, China's low-voltage electrical industry, in the low-end products accounted for the majority share, so the low level of the industry of repetitive manufacturing phenomenon is serious, the enterprise in order to compete for market share, only low prices, the industry price war, price has become an important factor in low-voltage electrical industry competition.
But this situation will not last for a long time, the development of new products and the protection of intellectual property rights consciousness is more and more strong industry group of excellent enterprises, the current price competition is tending to stability. But with the introduction of new products, the low-end products will gradually withdraw from the market, the product structure of the industry will be a big adjustment, product homogeneity becomes small, the product price war does not play a major role. At the same time, with the continuous development of the industry, excellent enterprises in the industry will be gradually formed a monopoly, the price factor will no longer is the key successful factors of.
Analysis of two, low voltage electrical appliance industry channel factors
Because of the fierce competition in the market, good service and excellent quality of products is also important for a good business. But these services is largely achieved through sales channels. In order to user needs oriented marketing process, efficient sales channel took the production enterprises to provide products and maintenance services to end users, delivering the product, and feedback the user demand tasks, including logistics, information flow and capital flow.
An enterprise can select the direct way, namely the end users directly facing the product; can also choose an indirect way, the establishment of marketing network, rely on distributors and agents to occupy the market. Production enterprises should reasonably choose the sales mode according to the product and industry characteristics, to establish channels of suitable structure, clear channel level, regulate the channel operation, so as to achieve efficient to consolidate and expand the market to. Part of the international brands to use its abundant capital, into the Chinese market through acquisitions or cooperation good local enterprises in the form of access to sales channels, is one of the important driving factors which.
According to the production enterprises of low-voltage electrical appliances sales network, the industry sales channels mainly is the direct marketing and distribution in two ways.
In direct marketing, the large-scale production of low voltage electrical apparatus enterprises generally to establish sales company or a sales department to achieve the enterprise product marketing; and in distribution, because the enterprise limited resources, in order to extend the product sales to the depth and breadth, enterprises usually choose a certain number of dealers to achieve product sales.
Analysis of three, low-voltage electrical industry quality factor
Product quality is the fundamental business survival, the quality of service can keep sustained competitive advantage. With the development of low-voltage electrical industry, the adjustment of product structure, the low-end products will gradually withdraw from the market, while the high-end products in the market will become more and more large scale, the key this time competition is the product quality and service quality, it can be said, who master advanced technology and has a continuous product research and development ability, who will grasp the market initiative. For low-voltage electrical industry, quality will decide the fate of production enterprises.
Analysis of four, low voltage electrical appliance industry brand factors
Low voltage electrical products in the power allocation process is irreplaceable, electrical safety directly related to terminal customers, so the product stability and reliability is important. Customer requirements on product quality, high reliability, tend to have high loyalty to the widely known and product record good brand, so have the market recognized brand is one of the core advantages to participate in the competition. While the brand established a temporary work, need long-term development and maintenance, so low-voltage electrical industry brand is a key factor of the competition.
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