HEC international "three steps to walk" the practice of internationalization strategy
In 2014, Kazakhstan electric group Harbin Electric International Engineering Co., Ltd. (hereinafter referred to as the HEC International) to the fruitful results of a successful ending, the completion of a formal contract signed amounted to 16932000000 yuan. This is the HEC international since 2008 order volume exceeded 10000000000 yuan, achieve seventh successive increments for years. At the same time, also let the HEC international as the implementation of the "going out" strategy China enterprise leader.
The project was the first to use the most advanced international project management software P3, the enterprise project management to a new height, marking the HEC international project management level with international standards.
At present, the HEC international all division is responsible for overseas projects under construction are to realize the full information management network platform, using the PMS project management system is advanced. The system includes a plurality of business module, the company brings together many years of successful project management experience, with international perspective integrated management of the island, which has important significance to enhance the level of project management.
Vietnam Jin Pu 2 x 300MW coal-fired power plant project, is the HEC international overseas in the first 300MW thermal power plant EPC general contract project, is also the HEC Group first 300MW class units export project. Jin Pu project by the Vietnamese Energy Association awarded the "Vietnam electric power special contribution award", this is the first time China power engineering construction enterprise to win this prize and award in the international market.
Up to now, the HEC international in India 600MW level unit export total number has reached 24 sets, the total capacity of 14880MW, to become China's batch export company in India 600MW power plant units up to grade.
Among them, the No. 1 unit of HEC international consortium of India hi Eliya 2 x 600MW power plant project completion took just 27 months, No. 2 unit completion for only 29 months, in India similar scale power station construction process of creating the shortest completion time record. At the same time, unit 2, refresh and maintained without stopping the machine, fault free operation of the 185 day record, reputation in India market.
Pakistan goodoo 747MW combined cycle thermal power project, is the HEC international in Pakistan construction of the maximum combined cycle power station project, is China's largest contractor in Pakistan the construction of EPC general contract turnkey projects, but also China's first overseas area to the total contract construction and the way for 9F combined cycle power plant project.
The project was launched in April 21, 2014, completed 7 months ahead of schedule and save nearly $500000000 to pakistan. Pakistan's prime minister Nawaz Sharif attended the opening ceremony and spoke highly of the project on the project, said the project to further deepen the bilateral friendship, provided the impetus for the economic development of Pakistan.
This year, the HEC international has 15 projects at the same time execution in different countries and regions, the world of Chinese enterprises with.
"Went to": the depth distribution of the overseas market
From the beginning of 2011, the HEC international in the comprehensive implementation of the "go" the strategy, began to Turkey, Pakistan, Ecuador and some Southeast Asian countries into the market.
In 2014, Kazakhstan, Pakistan, Sultan electric international through the India, Indonesia, Ecuador, Hongkong, Malaysia and Turkey Chinese after sale service center, and actively do a good job in customer services.
In order to secure Sultan, Pakistan and other traditional market as the foundation, and steadily push forward the quality services, improve service quality, expand the traditional market share continue.
Strengthening of Indonesia, Ecuador market field, creating service brand. In 2014, only in the Indonesian market China State Grid Corp signed with Indonesia Indonesia Banten project long-term (6 years) the service agreement, the Indonesian Belden, O Waawa project for a long period of time (3 years) the service agreement, the Indonesian ASA Chinese hydropower project for a long period of time (3 years) service and spare parts of contract agreement.
Pay attention to India, Bangladesh, Uzbekistan, Malaysia, China Hongkong, Turkey and other markets, grasp the needs of customers, to provide efficient services to customers.
HEC international in the world take back orders, advanced corporate culture plays a "cluster" effect. Enterprises always adhere to the cultural guidance, and fusion of culture construction and enterprise development. With "selfless dedication, unity and cooperation, innovation, tolerance, diligence is to learn" spirit of enterprise as the foundation, to "brand culture, marketing culture, management culture, safety culture and service culture" five kinds of culture as the guide, to "staff core value Gong, width, letter, min Hui" view as the center, to "strive to build electric power engineering and Service Corporation" international first-class development goals. This is the HEC international to win in the international market essence.
Future: strength, "the four major business segments"
For future development, Guo Yu said, after 30 years of development and exploration, HEC international more determined the thinking of development of "three steps" strategy. "Three steps to walk" the strategy is not accomplish at one stroke of the things, which requires the HEC international not only to do the brand, to do more to create a famous brand, HEC international globalization development pattern.
The future way? HEC international has put forward new business development strategy, strive to create "four business segments". To the total project contracting business development of the company to lay foundation, customer service business to expand business development space, in order to project the financial services business to enhance the company's income level, to BOO/BOT investment business to improve the sustained profitability of enterprises.
To take over the years ha international mature and have the advantage of the business "

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