Foreign general cable to target Chinese Market       www.jiandq.com
This is a gorgeous turn general cable company will target a Chinese.
"Following the USA general cable for Alcan cable acquisitions last year, and now we have introduced a car cable, and has received from the customer of the automotive industry two orders." With a New Zealand accent American general cable Chinese area general manager Tan Bingwen recently in Xi'an smile on China industry news reporters.
He also said that at the appropriate time, the company also will expand its business to other fields of wire and cable industry, high performance products more into Chinese.
Chinese market planning
Located in Kentucky, American America general cable company was founded in 1844, is a diversified Multi-National Corporation, its products are widely used in the global energy, industrial, construction and other fields. Provide wire and cable products the company has been to 26 countries worldwide.
Can say, where the building, there is American general cable products in the market.
In the global economy has not yet recovered, China economic slowdown in the situation, USA general cable act in a diametrically opposite way, by the end of 2012 through the acquisition of Alcan cable, successfully entered the China.
Tan Bingwen said in an interview with this reporter, American general cable is very optimistic about the China wire and cable industry, full of confidence for the future development of the industry. Introduce according to him, Chinese cable market is developing rapidly in the past 3 years, is two times American and Canadian markets, which accounted for about 35% of the global market.
At present, China wire and cable industry is in the stage of integration, products is to develop high-tech, high value-added direction, the company to enter the market is undoubtedly the best period China.
But for cable domestic enterprises, this is not a good news, because the local brand enterprises in the nexen, Prysmian Multi-National Corporation in Chinese market, ushered in the USA general cable such a strong opponent.
The next few years America general cable ready to develop in the China market?
Tan Bingwen introduced, the company through the acquisition of Alcan cable, now has a perfect sales network and supply chain network, can cover more than 300 city national sales network. At present, the company has focused on how to open up more markets, to allow customers to enjoy a better solution to replace the copper.
"Take the customer as the center, customized solutions." This is Tan Bingwen always emphasized. "Recommends that customers use aluminum alloy of our products in some areas, because the price is higher than that of copper. But this does not mean we agree with aluminum alloy to replace the copper performance, so, according to the specific project case, if the copper is more suitable for the customer, we will also recommends that customers use."
When talking about the next two years the company's strategy, Tan Bingwen told reporters, our development strategy is divided into two pieces, one is the Shide alloy, now the market has slowly open up. Two we're through American general cable this platform to bring customers more better products and solutions.
"USA general cable in the steel industry and new energy industry also did quite well, the future will become the development direction of our company."
In answer to a reporter "what is the world's cable industry the next development direction?" This problem, Tan Bingwen speak with fervour and assurance. One is the market demand for the product. Two is environmental protection, namely the enterprise choose more environmentally friendly recycled materials, reduce the harm caused to the environment. Three safe, as the enterprise to the quality safety seriously, pursuit of the technical innovation and enterprise citizen responsibility.
"Safety vision zero path"
A cable can help people see the light, but also can take away the light, even can take away countless innocent people's lives. In recent years occurred in the Shenzhen Luohu joint inspection building, Jiahe building, Hongkong Dragon Fire tragedy, are caused by cable.
With the rapid rise of China wire & cable market and rapid development, some negative energy within the industry is in accelerated expansion, and excess production capacity and product homogenization phenomenon is more serious, some enterprises is to the immediate interests, have in the market with low price, Jerry, or take dishonest even illegal means shoddy, these phenomena are to constitute a great threat to the quality and safety of cable products, caused great potential safety problems.
In order to assist China wire and cable industry and orderly, healthy and sustainable development, American general cable's proposed "safety vision zero path".
The vision is carried out through a series of operation supervision of employees, in the production, sales, technical solutions in the process of construction, in order to prevent the occurrence of any accident.
"America general cable moment of the terminal user safety placed in the priority among priorities, is committed to providing the best quality of cable products, safety accident nip in the bud. We increase the copper, iron, magnesium and other elements of the cable conductor aluminum matrix, the mechanical properties improved greatly, at the same time, the conductor can provide excellent light and conductivity of electric power transmission and distribution applications." Tan Bingwen said.
In addition, Tan Bingwen on the "zero safe road" has his own understanding, he thinks, the enterprise only pay attention to safety, employee work here will feel stable, employees have a stable state of mind in order to ensure the enterprise productivity, productivity increases, the competitiveness of enterprises will be increased, the quality of the products will improve.
In recent years, the industry Part